The rise and rise of Italian wine

28th October 2019

With Bordeaux’s trade share having waned somewhat over the last few years, other countries and regions have slowly but surely stolen a significant slice of the market. Italy is one of them. 

The total number of Italian wines traded on the secondary market has risen over 1,500% in a decade, and their total value has increased from £2 million to £5m. 

In a recent report on the growth and progress of Italian fine wine labels, Liv-ex states: “Market participants have shown increased commitment to the Italian market as demonstrated by growing exposure: the rising value of bids and offers.” 

Other French names like Burgundy and Champagne have also been key beneficiaries, but the burgeoning success of non-French wine on the investment stage is something worth mentioning. Super Tuscans are amongst the top performers in Italian wine, with Barolo and Barbaresco taking up considerable room. 

Liv-ex reported that the number of individual labels/producers has doubled every two years over the past decade – with the total number of wines traded rising 1,506%. 

Italy is now the third most active fine wine region after Bordeaux and Burgundy with a value trade share of 8.5%, compared to less than 2% in 2010. Curious about Super Tuscan wine? Click here to read an earlier blog post by Capital Vintners, about the story Sassicaia and its claim to fame.