The final part of our 2013 fine wine investment report focuses on some countries which often get overlooked in the wine market.
In the last four years the wine consumption per capita in Poland has increased by 14 per cent to 2.05 litres. There is increasing evidence that points towards the Polish population moving away from the stereotypical vodka and turning to wine. Granted, wine consumption in Poland is still smaller than most European countries, but its economy is growing rapidly and eastern European countries by and large have a love of alcoholic beverages. Poles spent 430 million euros on wine in 2011.
Denmark and Sweden have seen huge increases in the wine consumption per capita in the last four years. Denmark’s consumption increased by 27.1 per cent to 35.09 litres per person, and Sweden’s consumption increased by 22.08 per cent to 22.08 litres per person. These two countries are among the fastest growing economically developed countries in the world in terms of wine consumption.
The oldest wine industry in the New World has seen a sharp increase in production – 40 per cent between 2006 and 2011 – and an increase in quality too.
According to the Mexico Sales Alliance only 35 per cent of wine consumed in Mexico is produced domestically
Consumption is also on the rise. According to the Mexican National Wine Council, consumption has doubled in the last ten years and the near future also looks good. This increase is mainly due to a large youth population beginning to drink wine.