With Bordeaux’s trade share having waned somewhat over the last few years, other countries and regions have slowly but surely stolen a significant slice of the market. Italy is one of them. 

The total number of Italian wines traded on the secondary market has risen over 1,500% in a decade, and their total value has increased from £2 million to £5m. 

In a recent report on the growth and progress of Italian fine wine labels, Liv-ex states: “Market participants have shown increased commitment to the Italian market as demonstrated by growing exposure: the rising value of bids and offers.” 

Other French names like Burgundy and Champagne have also been key beneficiaries, but the burgeoning success of non-French wine on the investment stage is something worth mentioning. Super Tuscans are amongst the top performers in Italian wine, with Barolo and Barbaresco taking up considerable room. 

Liv-ex reported that the number of individual labels/producers has doubled every two years over the past decade – with the total number of wines traded rising 1,506%. 

Italy is now the third most active fine wine region after Bordeaux and Burgundy with a value trade share of 8.5%, compared to less than 2% in 2010. Curious about Super Tuscan wine? Click here to read an earlier blog post by Capital Vintners, about the story Sassicaia and its claim to fame.