Statistics show that the upcoming en primeur campaign will be affected by the changes in value of currencies.  Liv- Ex has been observing the exchange rates of the euro, sterling and dollar as a possible reason for the signs of improvement on the fine wine market.  The 17% drop of value of the Euro compared to the Sterling and the fast movement of the market welcoming the Chinese Year of the Sheep, have definitely been contributing factors to the noticeable rise in value of the market.  Liv-ex reported that: “Although the index is calculated in Sterling, the recovery is perhaps better understood when viewed in Euros and Dollars. While prices have risen in Sterling, they look cheaper in Dollars, bringing American and Asian Buyers back into the market.” With the fall of the Euro, Liv-ex director Justin Gibbs states “That’s a great positive for the fine wine market and buyers are more likely to get involved”