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The Liv-ex 2015 Fine Wine Power Brands

21st December 2015


The tenth edition of the Liv-ex ‘Power 100’ – an annual list of the 100 most powerful fine wine brands in the world – has been released in conjunction with the Drinks Business this month.

Scores were calculated from a list of all wines and vintages traded over the past year (September 2014 – August 2015), and the sheer number from different regions meant a revision of Liv-ex’s methodology in picking the top 100 brands of 2015.

The Liv-ex method revised

As per usual, brands with a minimum of three wines or vintages and a total trade value of £10,000 or more were ranked according to four criteria: year-on-year price performance, trading performance in terms of value and volume, number of different wines traded and average price.

However, due to the diversity of wine trading, traditional wine critic scores were removed from the equation to maintain the consistency of ranking. Individual rankings were instead combined with a weighting of 1 for each criteria, except trading performance which carried a weighting of 1.5 (as it combined the criteria of value and volume traded).

The final 100 brands included 1,760 unique wines or vintages – an increase of 219 on the 2014 ranking. Below are some of the highlights from this year’s results.

Top Bordeaux wines rise again

The 2015 list sees Bordeaux First Growths creeping up the table after two years in relative disrepute. Mouton Rothschild occupies first place, having benefitted from increased volume and value of trade this year, and saw positive year-on-year price movements along with Haut-Brion and Margaux.

Right Bank wines continue to benefit from the 2012 St Emilion Re-Classification, with Angelus and Pavie coming in 4th and 5th place respectively.

New and Old World entrants

Burgundy supplied this year’s highest entrants, with Coche Dury at number 18 and Lambrays at number 59. However the region’s top performer, Domaine de la Romanée-Conti, just made it into the top 5 after having occupied first place in 2014.

Crucially, regions outside France feature prominently at a time when the fine wine market is becoming increasingly diverse. Super Tuscan Sassicaia is the most traded wine by volume this year – the only wine from outside Bordeaux to be included in the top ten traded by volume.

Meanwhile, California’s Napa Valley enjoyed the best year-on-year price performance with its two jewels in the crown. Scarecrow and Screaming Eagle rose 19.9% and 15.1% respectively, with the former making its debut in the Liv-ex list at number 83.

Diversity in the fine wine market

This year’s power list is another reminder of the continuous diversification of collector’s tastes and buyer’s trends. The variety of wines traded this year was greater than ever before, with 166 wines qualifying for ranking, an increase of 10% on last year.

The Li-ex List

Below is the official 2015 Liv-ex Power 100. For the purpose of comparing the new rankings to those of 2014 on a like-for-like basis, Liv-ex recalculated last year’s scores according to the up-to-date methodology.The Liv-ex 2015 Fine Wine Power Brands

 

 

 

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