News

En Primeur campaign declared a success.

1st July 2015


Sotheby’s en primeur campaign, the opportunity for wine collectors to secure the most recent Bordeaux vintage before the wine is bottled, was declared a success with sales up 90% on 2013, according to the auction house. Once again Lafite Rothschild was in the highest demand amongst buyers, with 70% of buyers coming from the US, a substantial increase from only 30% in 2012. This exceptionally strong demand was largely fuelled by North America.

TOP TEN RANKING OF 2014 BORDEAUX FUTURES Value of sales followed by 2013 ranking:

  1. Lafite (1)
  2. Mouton Rothschild (2)
  3. Petrus (3)
  4. Haut Brion (4)
  5. Margaux (6)
  6. Lafleur (10)
  7. Ausone (5)
  8. Cheval Blanc (NA)
  9. Mission Haut Brion (NA)

10.Vieux Ch Certan (13)

Jamie Ritchie, CEO of Sotheby’s Wine, Americas & Asia, commented: “Our 2014 Futures sales were stronger than we originally anticipated, being 90% higher than the 2013s and only 10% lower than the 2011s. We had very strong demand for the First Growths and believe that the price to quality ratio, of these wines and many others, offers very good value, when compared with other vintages in the market. As a result, the reward for buying now should be that prices are higher when the wines are delivered in bottle in two years’ time.

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