Rhône wines to be the next boom in Asia?
A Hong Kong auction at Sotheby’s last weekend may have signified a further string to the Asian fine wine market’s bow being added as Rhône Valley wines fared very well.
On December 8 the auction’s highlights included a 1961 Hermitage La Chapelle from Rhône, which sold for £13,700 a bottle, 165 per cent higher than the estimate. Jaboulet Ainé wines from the last 60 years raised £270,000.
It is clear that he Asian investment market is really branching out into areas other than traditional Bordeaux. As palates develop, so too do the portfolios. Asian buyers are looking for wines that stand out
This boost to sales in Rhône Valley wines in Asia is corroborated by the latest Liv-Ex Cellar Watch Market Report, which reported that these wines accounted for 2.2 per cent of all wine trades in November. In 2010 their share was less than one per cent.
Rhône exports to China saw an increase of 140 per cent in volume in 2011. At Capital Vintners we have branched out into the finest Rhône Valley wines, including La Mouline, La Landonne and La Turque.